
Seletti has its cake and eats it with this classic design
Seletti is a quirky design house. Their Everyday Aesthetics range takes random disposable items, from takeaway foil trays to Tetrapak milk cartons, and casts them in white porcelain to make them reusable.
Not all their products are quite as offbeat, however. This simple two-tiered cake stand is a flashback to the days of the drawing room, and chic enough to grace the shelves of the Conran Shop. Practically, it’s also microwave and dishwasher safe, and still sufficiently hip to sell at Urban Outfitters.
Established in 1964, Seletti prides itself on “trendsetting and groundbreaking ideas, products, solutions and provocations.” The company boasts that its products “enter the homes of any consumers with fine taste, who like creating fun and personal life spaces.”
But does the Seletti Cake Stand warrant a vote for the Timeless 50?
Tags: cake stand, classic design, seletti, timeless 50, vw polo