Who can hold a candle to Diptyque
Originally a Paris interior design store, Diptyque was set up by three graduates of the Paris Ecole des Beaux Arts, who made the scented candle into a modern day cult classic by focusing on simple design and tantalising flavours.
Who wouldn’t want their home to smell of honeysuckle, orange and clove or even a log fire? What makes them timeless is how these candles overshadow all other scented competitors such as pot puri, which now appears terribly dated; and essential oils, which have always been viewed as rather too fiddly for mass appeal.
The Diptyque trio succeeded because they created a new dimension to the home and they did it in a fresh and inviting way. Suddenly it deserved a fragrance. If perfume can be used to enhance the individual then why can’t it also be used to improve the experience of the home?
Tags: classic design, diptyque, timeless 50, vw polo