Elizabeth Arden's creation stands the test of time
Created in 1930 and barely changed since, Elizabeth Arden Eight Hour Cream is a ‘miracle multi-tasker’, used to soothe and moisturise everything from cracked lips to dry elbows, sore cuticles to sunburn. Celebs rave about it.
With one tube sold every two minutes in the UK alone, its popularity should not be underestimated. Katie Campbell, deputy beauty editor of Grazia, names it as one of her top five all time beauty classics. “Is it a moisturiser? A hand cream? A healing ointment? A lipgloss? Brow fixer? Frizz-tamer? Elizabeth Arden’s indispensable Eight-Hour Cream is all of the above and more.”
Born in Canada in 1878, Florence Nightingale Graham later changed her name to Elizabeth Arden – partly inspired by Tennyson’s poem, ‘Enoch Arden’’. She is credited with introducing modern eye make-up to North America.
Eight Hour Cream became an instant success, with Arden even using it to soothe her famous thoroughbred horses’ legs. The name is said to have come about after a loyal client used it to treat her child’s skinned knee and “eight hours later” the skin was all better.
Interested in retro packaging? The range’s Cream Lip Protectant is available in a box inspired by the original.